✨ The only Guide you Need to age boldly, beautifully, and on your terms — even if you’re starting late.
Inside this guide, you’ll discover how to:
🧠 Boost brain clarity with simple daily exercises
✨ Let go of mental clutter and old baggage
💪🏼 Begin at-home workouts to tone and strengthen
🌸 Build inner peace with calming mindset rituals
🌞 Start each day grounded, grateful, and focused
🔥And so more...
Inside this guide, you’ll discover how to:
🧠 Boost brain clarity with simple daily exercises
✨ Let go of mental clutter and old baggage
💬 Use journal prompts to reconnect with yourself
💪🏼 Simple workouts you can do at home, no fancy equipment needed
🌞 Start each day grounded, grateful, and focused
🔥And more..
Aging isn’t something to fear — not when you finally understand how to nourish your body, calm your mind, and feel at home in your skin again.
The thought of getting older can stir up a mix of emotions: anxiety about what's next, frustration over new aches and pains, and even a quiet fear of becoming invisible.
You've probably noticed your body changing in ways you didn't anticipate, leaving you wondering if you're destined to become the "old lady" you always hoped to avoid.
Maybe you look in the mirror and wonder, "Who is that woman staring back?" You're not alone.
Many women over 50 feel a silent dread about aging, frustrated by the lack of clear answers and worried about losing their vitality, their glow, and even their sense of self.
It often feels like we're just stumbling through this stage of life, with no real roadmap for graceful, healthy, strong and vibrant aging.
But, what if....?
What if aging wasn't about decline, but about stepping into your most powerful, confident self?
What if there was someone who understood exactly what you're going through, how you feel and has the tools, experience and knowledge to support you?
And what if there was a manual, a guide, if you will? What if?
That's where Aging By Design comes in.
But this isn't just any guide; it's your roadmap for a flourishing second chapter.
Inside, you'll discover proven strategies and actionable tips purposefully created for women like you, ready to live to their full potential and embrace aging on their own terms.
✨ Introducing: Aging by Design
This isn’t one of those fluffy little PDFs you forget about five minutes after downloading. Not even close!!
This is nearly 100 pages of real, practical, straight-up helpful advice to help you take charge of aging, your way.
You’ll get skin care that actually makes sense for mature skin (and doesn’t break the bank), a full 28-day meal planner filled with foods that fuel your energy and easy-to-make recipes, and workout plans, one if you’re just starting out and one if you’ve already got a little rhythm going.
There’s guidance on keeping your brain sharp, your mindset strong, and your inner calm intact, plus printable checklists, self-care rituals, and anti-aging tips you’ll actually want to use.
I even threw in 25 pages of super fun Mandala Art colouring (because who doesn't love colouring the stress away?), more bonuses and a one-hour coaching session with me (value $150).
There's probably more I'm forgetting to mention. Did I already tell you this guide is jam-packed with the most awesome tools ever to help you move into your second chapter strong and healthy?
Aging doesn't have to be stressful, difficult and depressing, and it shouldn't be, at all, ever!!.
✨ What’s Inside?
SKINCARE
Effective skincare routines made just for mature skin. Think luxurious oils your skin will drink up, natural ingredients that actually do something, and no-nonsense tips that feel like a breath of fresh air.
You’ll also get the scoop on what to eat (and what to skip) to keep your skin glowing from the inside out, because real radiance doesn’t come from a jar. It comes from knowing what your body needs, and giving it all the love it deserves.
BODY
Whether you’re just getting started or already have a solid groove going, I’ve got you covered.
I've created two easy-to-follow workout plans: one for beginners and one for active women who want to take things up a notch. No gym required, no fancy equipment, and no exhausting bootcamp energy. Just real movement that feels good, builds strength, and helps you stay mobile, flexible, and strong for years to come.
MIND AND SOUL
Your mind needs just as much care as your body, maybe even more.
Inside the guide, you’ll find gentle mindset tools to help you stay sharp, let go of old baggage, and create more peace in your everyday life. We’re talking simple brain exercises, daily gratitude habits, journal prompts and ways to feel more joy, even on the hard days.
Because our mental health is just as important as our physical health. And it's never too late.
Why?
Only because there are a TON of them. I started with five simple ones, then had to add one more... and then another... before I knew it, there were 10 bonuses.
Awesome downloadable PDFs
2 Great meal plans (One is a full size Ebook!!)
Printable lists you can stick on your fridge
Mandala Art Colouring Book (for those stressful days)
2 Planners from my Digital Planner Store, and
SO MUCH MORE!!!
WHO AM I?
Ok, so you're probably thinking, well, wait a sec, who the heck is this chick? Fair question. I mean, how can you even trust me if you don't know who I am or anything about me?
Hi, I'm Iva.
I'm a 62-year-old Canadian expat living in Guatemala (I moved here 10 years ago to start a new life). I've dedicated almost my whole life to healthy living. From doing one-on-one Personal Training to being a hairstylist/cosmetologist for 25 years. You could say I've almost done it all and seen it all.
I'm also a website owner/blogger ( and a YouTuber ), and I spend a good chunk of my life now researching/writing/talking about healthy living and aging. It's very important to me, and I refuse to grow old weak and unhealthy. You should go check out my YT channel to see/hear me so you can get to know me better!
I've been in the self-improvement field for over 30 years, online and in-person. You'll see in some of the testimonials below how I've helped many women over the years.
I've made it my mission to help other women age on their terms and be healthy and strong in the second chapter of their lives.
I'm also an empath, which means I care an awful lot about people (and animals), and I do what I can to help. I genuinely want people to be healthy, happy and live a good life. Truly. I do.
I'm as honest, caring and real as they get.
So, that's me in a nutshell. I mean, there's a ton more about me, but let's be real, this is about you. Not me.
And while we're talking about how I've helped many women over the years, how about we check out these awesome testimonials just below about the Aging by Design guide.
I'll be honest, they may have made me blush a little. 😊🫣
But you have to know one thing:
I put my heart and soul into this guide. I wanted it to be the best resource available for women to help them with aging, and I think I succeeded!
See what other women have to say about
Aging by Design
Wow! Just wow! This Aging by Design guide is cram packed with valuable information. And it's presented in a way that didn't lose my interest! I have known Iva online for almost 8 years and she has always given from her heart (I don't think she knows any other way) and made sure everything was encouraging, uplifting and positive. (Otherwise, I wouldn't have followed her this long!) But the reason I am telling you this is because, in my honest opinion, Iva has put her best foot forward and given you the cream of the crop here!
I recommend putting your trust in Iva with this valuable guide and the information in it! It's well worth it!
Darlene Wassman
Aging by Design is the perfect guide to help you navigate all things necessary to reach those later years with zest and vitality. This easy to read guide provides valuable tips and tricks to lead you into a healthy lifestyle at any age, but particularly for women 50+. Iva’s voice not only educates, but more importantly, motivates you to want to make the best choices for your own wellness. This guide is like having Iva as tiny life coach in your pocket (or, phone) to take with you anywhere and to refer to often. Thank you, Iva, for such a useful tool!!!
Linda Sones
Wow, I really learned a lot from this program.It's a relief to know I'm not alone and not the only one feeling strange at this age.
Iva, thank you, you are amazing!!
Kathy B.
How wonderful to find a guide that constructively addresses so many of the issues of aging in a way that will improve your life. The added bonuses that give practical information (menus, prompts, etc.) to help begin actualizing parts of the plan are amazing and an impetus to begin immediately. While many of the ideas are intuitive and easy to implement, the guide illustrates how to use them to improve the quality of your life. I am beginning today to use many of these ideas to make my life the best it can be. 5 stars!!
Cheryl S.
What a find! I am SO glad I purchased this guide from Iva! There’s so much info in there to unpack and use, plus all the fantastic tips, ideas, and so much more! I didn’t expect all those really handy extras that are going to help as I move from my 50s to my 60s. She’s made it so easy to follow, and there are oodles of things to print out to reference and keep track of. To have all that at my fingertips? WOW! Thanks a million!!
Cheers!
Vikki
I have followed Iva Ursano for many years. She is one of the few woman that truly cares about other woman. I was so excited to experience Aging by Design. So many things were really helpful for me. I am turning 62 this year.
I have changed my diet. I started drinking water. I have so much more energy. I cut out sugar and I am working on quitting smoking. I highly recommend the facial masks. My skin feels so much healthier. This guide covers all the areas someone my age needs to get moving again. Thank you for making this for woman in my age group. I recommended this to all my friends, you will too.
Lenora DiModugno
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